Fame
There's not usually any fame in this biz, but certain fire fighters have achieved some, either by rescuing someone or something famous, or by showing uncommon courage in a particularly dire or catastrophic situation. You may also become famous by modeling for certain calendars.
While you may not know many or any of them by name, the firefighters who responded to the 9/11 attack on the World Trade Center are still probably considered among the most respected and glorified figures in our society. We're not saying you should wish for a tragic, devastating disaster in your area, but should there be one, you're the man (or woman).