Odds of Hanging On
Ah, consumerism: It's the American way. Be thankful for that, because that burning desire people have to buy stuff is what's going to keep you employed..just as long as you're better than your competition. There'll be a lot of that, because a marketing management position is the next step up the career ladder for many experienced marketing professionals.
Be sure to stay on top of technological innovations that your marketing team can use to reach consumers. You want to be the person who makes personalized ads à la Minority Report a reality, and not the Luddite who causes your company to lose market share because you're unfamiliar with what's new and shiny.