Lifestyle Creep

Categories: Marketing

You thought you'd live just fine on two grand a month. Almost no taxes at that earnings level. The 800 bucks a month for your rent was covered, ramen was just fine, and Walmart clothing was...cheap. But then you wanted a car to replace your bike. You wanted a bigger place. And a bed without wheels on it. You wanted...more.

So your lifestyle creeped upward to where it is today: Two homes, three cars, a country club, alimony payments, private school...and on the million bucks a year you make as a lawyer, you never felt so wealthy as you did when you only earned two grand a month.

Your lifestyle creeped...but it didn't make you happier.

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