Behavioral Analytics

The study of consumer behavior, especially in E-commerce settings, to understand and influence their decision-making process.

Mark never takes the time to read the terms and conditions of the websites he visits. Rather, he just blindly clicks "Accept" whenever prompted. As a result, he doesn't understand why he is constantly shown ads for skin lotion, baskets, and a weight loss program called Incel-U-Lite.

Big Brother is definitely watching, but calling it "behavioral analytics" sounds much more 4th Amendment-friendly.