Hubris
Categories: Marketing
Hugh was 8 days old. The rabbi came to the house and...oh wait. That's different.
A classic theme of ancient Greek drama, hubris also makes itself felt on modern Wall Street. The emotion represents an aggressive overconfidence...a self-regard that makes someone believe they have become nearly infallible.
In ancient Greece, hubris might make you try to fly with wax wings or lead you to marry your mother.
On Wall Street, hubris might make a portfolio manager overextend themselves on a sure-fire short position on a stock that just keeps going up. Or it might make the CEO of a baked goods company launch a streaming video service with a $250 million reboot of Murder, She Wrote.