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Merchandising

Categories: Marketing

Selling. Okay, well, selling merchandise.

The term refers to the practice of selling stuff, often shmata (maybe cheap clothing), into retail distribution channels. And beyond.

Merchandisers handle the long list of to-do items, from tracking manufacturing to consulting on product to handling the marketing processes to cutting the distribution deals for stocking product.

Merchandise on the shelves. Hopefully it sells.

Find other enlightening terms in Shmoop Finance Genius Bar(f)