Context

This line is from the song "Pure Imagination," sung by Willy Wonka (played by Gene Wilder) in the film Willy Wonka and the Chocolate Factory, directed by Mel Stuart (1971).

So at this point in the movie, the charming-but-bonkers Wonka has just escorted the five golden ticket winners inside his mysterious factory. First stop: the Chocolate Room, which looks a lot like the set from Munchkin Land with one big difference—you can eat it. While Wilder/Wonka is giddily singing "Pure Imagination" about how more brain power can change the world, the cast is devouring the scenery like a sugar-rush zombiepocalypse.

Where you've heard it

Been to a wedding, dance recital, or prom recently? Then you've probably heard it, Voice of God-style, from the master of ceremonies or seen it hanging above the punch bowl. But you're more likely to hear it sung by Maroon Five, that hipster Harry Connick, Jr., or Fiona Apple for this Chipotle mini-movie/ad thing.

Additional Notable References:

• The Blenders
• Family Guy

Pretentious Factor

If you were to drop this quote at a dinner party, would you get an in-unison "awww" or would everyone roll their eyes and never invite you back? Here it is, on a scale of 1-10.

Reality check, Shmoopers: you are not on stage in the middle of a show choir number, which is really where this song belongs.