Fandoms
You would think that in our highly cultured society there would be an exact correlation between the number of Oscars won, general popularity, and internet fandom.
But that's just not the case.
Birdman killed it at the Oscars, but Iñárritu's film didn't prompt a whole lot in the way of juicy fanfiction or fan theories. Unfortunately, people weren't dressing up as Birdman (or a character from a Raymond Carver story) at Halloween parties in 2014. No one was making Birdman memes.
But hey—the film got some rave reviews, and the Academy sure liked it. Maybe that counts as a fandom?