How we cite our quotes: All quotations are from The King's Speech.
Quote #1
ELIZABETH: It's "Your Majesty", the first time. After that, "Ma'am" as in ham, not Ma'am as in palm.
Even though Lionel and Bertie call each other by their first names, Elizabeth isn't comfortable with Lionel's wife Myrtle calling her "Liz." She insists on the formal greetings that are appropriate for her as the queen. She's not a snob, since she hired Logue in the first place, but she believes in some level of formality.
Quote #2
MYRTLE LOGUE: Your Majesty, you may call me Mrs. Logue, Ma'am.
Myrtle has no trouble calling the Queen of England "Ma'am." And she's also totally comfortable with the queen calling her Mrs. Logue. After all, she's still in shock that the queen is in her home to begin with.
Quote #3
COSMO LANG: Had I known Your Majesty was seeking assistance I would've made my own recommendation.
Archbishop Cosmo Lang is appalled when he hears that Bertie has gone off on his own to find a speech therapist. He thinks of himself as the king's advisor, and this type of decision is something he thinks he should decide for the king.