TEKS: Chapter 110. English Language Arts and Reading See All Teacher Resources

110.15.b.14

(14) Reading/Media Literacy. Students use comprehension skills to analyze how words, images, graphics, and sounds work together in various forms to impact meaning. Students continue to apply earlier standards with greater depth in increasingly more complex texts. Students are expected to:

• (A) explain the positive and negative impacts of advertisement techniques used in various genres of media to impact consumer behavior;

• (B) explain how various design techniques used in media influence the message (e.g., pacing, close-ups, sound effects); and

• (C) compare various written conventions used for digital media (e.g. language in an informal e-mail vs. language in a web-based news article).