¹ "Special Report: The Business of Football," Forbes, 13 September 2007, http://www.forbes.com/2007/09/13/nfl-team-valuations-biz-07nfl_cz_kb_mo_cs_0913nfl_land.html, accessed 6 January 2009.

² Jeff Davis, Rozelle: Czar of the NFL (McGraw-Hill, 2008), 281.

³ Jeff Davis, Rozelle: Czar of the NFL (McGraw-Hill, 2008), 288.

⁴ Vinee Tong, "Want Super Bowl Ticket? Fork Over $4,300," The Huffington Post, 27 January 2008, http://www.huffingtonpost.com/2008/01/28/want-super-bowl-ticket-f_n_83522.html, accessed 6 January 2009.

⁵ Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (Ballantine, 2005), 11.

⁶ Jeff Davis, Rozelle: Czar of the NFL (McGraw-Hill, 2008), 296

⁷ Jeff Davis, Rozelle: Czar of the NFL (McGraw-Hill, 2008), 296.

⁸ Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (New York: Ballantine, 2005), 12.

⁹ Jeff Davis, Rozelle: Czar of the NFL (McGraw-Hill, 2008), 290.

¹⁰ Quoted in Jeff Miller, Going Long: The Wild 10-Year Saga of the Renegade American Football League in the Words of Those Who Lived It (McGraw-Hill Professional, 2003), 298.

¹¹ Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (Ballantine, 2005), 173-76

¹² Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (New York: Ballantine, 2005), 13.

¹³ James Poniewozik, "The Decency Police," Time, 20 March 2005, http://www.time.com/time/printout/0,8816,1039672,00.html, accessed 6 January 2009.

¹⁴ Douglas MacMillan and Paula Lehman, "The Super Bowl Economy," Business Week, 26 January 2008, http://www.businessweek.com/investor/content/jan2008/pi20080128_435071.htm?chan=top+news_top+news+index_top+story, accessed 6 January 2009.

¹⁵ Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (Ballantine, 2005), 185.

¹⁶ Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (Ballantine, 2005), 31.

¹⁷ Quoted in Don Weiss with Chuck Day, The Making of the Super Bowl: The Inside Story of the World's Greatest Sporting Event (McGraw-Hill Professional, 2003), vii.

¹⁸ "Special Report: The Business of Football," Forbes, 13 September 2007, http://www.forbes.com/2007/09/13/nfl-team-valuations-biz-07nfl_cz_kb_mo_cs_0913nfl_land.html, accessed 6 January 2009.

¹⁹ "Special Report: The Business of Football," Forbes, 13 September 2007, http://www.forbes.com/2007/09/13/nfl-team-valuations-biz-07nfl_cz_kb_mo_cs_0913nfl_land.html, accessed 6 January 2009.

²⁰ Jeff Davis, Rozelle: Czar of the NFL (McGraw-Hill, 2008), 238.

²¹ Charles Kenyatta Ross, Outside the Lines: African-Americans and the Integration of the National Football League (NYU Press, 1999), 69.

²² Quoted in Charles Kenyatta Ross, Outside the Lines: African-Americans and the Integration of the National Football League (NYU Press, 1999), vii.

²³ Quoted in Jonathan Rowe, "The Greek Chorus: Jimmy the Greek got it wrong but so did his critics," Washington Monthly, 1 April 1988, http://findarticles.com/p/articles/mi_m1316/is_n3_v20/ai_6536853, accessed 6 January 2009.

²⁴ Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (Ballantine, 2005), 191.

²⁵ Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (Ballantine, 2005), 12.

²⁶ Jeff Davis, Rozelle: Czar of the NFL (McGraw-Hill, 2008), 296.

²⁷ Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (Ballantine, 2005), 31.

²⁸ Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (Ballantine, 2005), 31.

²⁹ Quoted in Charles Kenyatta Ross, Outside the Lines: African-Americans and the Integration of the National Football League (NYU Press, 1999), vii.

³⁰ Quoted in Charles Kenyatta Ross, Outside the Lines: African-Americans and the Integration of the National Football League (NYU Press, 1999), 69.

³¹ Quoted in Don Weiss with Chuck Day, The Making of the Super Bowl: The Inside Story of the World's Greatest Sporting Event (McGraw-Hill Professional, 2003), vii.

³² David Maraniss, When Pride Still Mattered: A Life of Vince Lombardi (Simon and Schuster, 2000), 365.

³³ Quoted in Jeff Miller, Going Long: The Wild 10-Year Saga of the Renegade American Football League in the Words of Those Who Lived It (McGraw-Hill Professional, 2003), 298.

³⁴ Quoted in Jeff Davis, Rozelle: Czar of the NFL (McGraw-Hill, 2008), 238.

³⁵ Ken Leiker and Craig Ellenport, eds., The Super Bowl: An Official Retrospective (New York: Ballantine, 2005), 13.