Odds of Hanging On
Once you've got the job, the trick to keeping it is convincing everyone at your company that you're an indispensable part of what they're trying to accomplish. When budget cuts come around, high-ups are going to ask themselves, "How is this guy or gal different from a salesperson or an advertising executive?" Here's your defense: salespeople have panache, advertising people have spin, but you have facts. When a company needs to know how many stores they should open and where they should locate them, that's got you written all over it. You know that. Just make sure to look up from the computer screen and make sure everyone else knows it too.