We have changed our privacy policy. In addition, we use cookies on our website for various purposes. By continuing on our website, you consent to our use of cookies. You can learn about our practices by reading our privacy policy.


Active Retention

Didn't you guess that the salt in all those potato chips would...do its thing? Yeah. Enjoy the eight minute 3 a.m. wiz.

Active Retention also refers to the setting aside of dough to cover expected losses or returns from a given business activity. Like...you sell the product Bag O' Glass to little kids. Fun shards to cut things with. You'll want to set aside a lot of dough for the ensuing lawsuits. That would be Active Retention of coverage. The other end of the rainbow is Passive Retention, where nothing is set aside other than a lot of Band-Aids.



Find other enlightening terms in Shmoop Finance Genius Bar(f)