Adaptive Selling

The customer is always right, right? So take that ethos and meld it to this 12' x 12' sheet of blue plastic with grommets on the end. When you're selling it to moonshiners in Louisiana, it's water-tight and sturdy, and can wrap a ton of barrels...tightly. When you're selling it to Somalian warlords, it can wrap bodies without spilling a drop. When you're selling it to dudes on a beach in So Cal, it's a guaranteed-sand-in-food-retardant.

Adaptive Selling just adapts your product so that it fits whatever the customer wants to buy.