Advertorial

More Jedi Mind Tricks from Madison Avenue, this is an advertisement presented under the guise of being editorial or otherwise journalistic in nature. These may be as blatant as a print ad using the same font and style as a news article, or as covert as plying a local radio host with free samples in exchange for them speaking favorably about their experience with a product during their weekly sports-talk program.

If you've ever watched your local evening news and seen the Health & Wellness correspondent espousing the benefits of "Nicole's Genius Agua" (as opposed to just reporting that "drinking water is good for you"), odds are that you've witnessed an advertorial.