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Associated Person

  

It sounds so devious. Picture a bright light shining in your face and a dark voice asking, "Are you now or have you ever been associated with an associated person?" The reality is far less ominous.

An "associated person" is just a principal of a FINRA-covered firm. They are "associated" with it and have to follow the firm's standards in their behavior (and in their golf game). If the firm has a softball team, they're probably part of it. Yawn.

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Finance: What is an Agency Relationship?202 Views

00:00

Finance a la Shmoop! What is an agency relationship? Alright well this

00:07

one could have come straight out of Hollywood.

00:09

Because in finance land, no relation to Disneyland, the same kind of client agent

00:15

thing exists. I'll deal with a lot less than ten

00:18

percent per transaction commissions. That's usually standard in the old

00:22

Hollywood. Well you are granny gold digger, you're 97 year old husband, just[people at funeral]

00:27

died. Leaving you at 43 a wealthy woman. You meet with your stockbroker, now

00:33

turned private wealth manager, handsomey mic handsome and assess the

00:38

relationship here. Well handsomey, has a fiduciary

00:42

obligation to you, to act on your best behalf. He is effectively an extension of

00:48

you. He is your agent, in the same way your right hand is your agent when your

00:53

back itches. He must be open about his fee structure.

00:57

Like a common agency arrangement these days, has the client paying 1% of the[pile of money in mansion]

01:02

assets under management with the agent. Whether the agent does a ton of work for

01:07

the client like tons of trading, or whether he does a whole lot of nothing.

01:12

Well the dicey conversations here then revolve around whether that agent

01:17

encouraged his client, to put money in the very high, free hedge and private

01:22

equity funds run by the agents firm. And then, well you know, you could ask does

01:27

the agent then get a spife, or tip, or free trip for him and his family to[man on vacation]

01:32

Hawaii at the end of the year? Hmm does that happen? Could that happen?

01:36

Agency relationship. All right well the basic idea here is that an agent must

01:40

act in the best interests of the client no matter what. Even if the advice the

01:46

agent is giving the client is directly opposite, the best personal interests of

01:51

that agent. Like getting a lot of commission and that free trip to Hawaii.

01:54

And yeah that is the only relationship we want to have with an agent.[three people in office]

02:00

Sorry there.

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