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Loyalty Program

Categories: Marketing

A company or business rewards individuals who frequently buy from them.

Think: Frequent Flyer miles. Think: Amex points. Think: Shmoints.

"Loyalty" = "Just give me a discount and I'll keep buying from you...maybe."

Related or Semi-related Video

Finance: What is Brand Equity?3 Views

00:00

Finance allah shmoop what is brand equity Okay wait That's

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brand equity high fiber yet not relevant Friend equity is

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the value your brand carries Like how people feel about

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it Do they love it Aided fear it recognize it

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Do they need to be told to go out and

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buy it Or do they just order that ford truck

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without being prompted ninety seven times between penalty flags and

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dealings at football games Well brand equity is usually linked

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to a few things like one the number of people

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who have heard of your brand e known has ever

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heard of your brand Well a then you might not

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have one to how much people respect and like your

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brand If people hate your brand well you might have

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negative brand equity For example al qaeda brand aspirin probably

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would not do so well at least in america Three

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your brand reputation hi brand equity is a name you

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recognize easily and like or trust and that might be

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something like a bmw or disney or pampers if you're

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still on the road two continents and for how readily

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your brand is recognized Yeah shmoop anyone uh we recognized

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yet are we almost a brand We're trying Ok quick

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quiz to see if you were paying attention What was

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number two Right to shake Get out of

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