Myers-Briggs Type Indicator (MBTI)
Categories: Marketing
MBTI is a personality measurement tool. Hopefully, the person taking it has a personality to measure.
If there is a personality to measure, the person takes the test and is given a 4-letter result. Simply match that result for a description of the personality type.
Lots of businesses and higher education institutions use it. It’s everywhere. Sometimes it’s a prerequisite for applying for a job…or one of the first things asked of a new employee. But…drumroll…behavioral science types don’t have any faith in it. They have other tools, like the Big Five Personality Traits.
