Rate Tart

Categories: Metrics

It sounds like something members of the Rat Pack (ask your grandparents) would derogatorily call a female bank teller in an era when that was a-okay with (more or less) everyone. "Hey, ring-a ding, you little rate tart...run over to the vault and get me a few portraits of Ben Franklin, and maybe a martini while you're back there, toots."

Luckily, we’ve progressed a little since the days when Frank Sinatra or Dino set cultural standards. But we still have the term "rate tart," which actually applies to a subset of credit card or bank customers.

Specifically, the name applies to customers who continually switch credit cards or move their savings from one bank to another, always looking for the best rate. Either they're chasing the lowest interest rates (in the case of credit cards), or they want to lock in the highest rates (in the case of bank deposits).

Of course, what one person calls a "rate tart," another could call a "good consumer." Ring-a-ding...don't rate-shame us, all right?

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finance a la shmoop. how do credit card companies work? you could write a

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book on this but don't. it'll hurt instead think about a credit card [man carries huge book and grimaces]

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company is kind of twisted moneylender who really makes money in two ways.

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well first they make money from the people who take your credit cards like

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when you use your credit card to lovingly pay shmoop 20 bucks a month for our

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awesome content. thank you very much. that $20 charge carries about a 1% hit. from

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keep about nineteen dollars and 80 cents from that twenty you just paid. credit [equation]

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card companies need to pay for their jets right? well that one transaction was

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just 20 cents but there are gujilion's of them so the dough adds up to billions

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and billions really fast. unless do you think the job of being a credit card

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company is easy, note that every few thousand transactions is done by some

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bad actor like no different kind of bad actor. you know meaning of theif someone

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behaving badly they've stolen your card and if race to Best Buy [man runs out of store carrying TV]

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hoping to abscond with ten flat screens to sell on the street corner and make a

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fast buck. while the credit card company is generally responsible for those

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frauds against mankind and have to hunt down the bad guys .so that's one way

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they make money. the other way credit card companies get paid is that they get

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money from consumers who use them either directly or indirectly directly. means

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something like an annual fee. and then there are charges well you know that is

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if you don't pay off your credit card bill each month you carry what is called [credit card rates listed]

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a balance. and on those amounts you pay huge interest. like for many buyers on

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credit the fee is 15 to 20 percent per year these days and sometimes more. so if

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you bought a thousand dollar television set with your 20% credit card and didn't

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pay it off for three years you'd have paid $200 a year in interest for three

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years or $600. do you think Visa Mastercard or Amex pay 20% interest for

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the money they borrow to lend to you? hardly they pay very very low interest

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rates like just a few percent in there so on the [visa employees pictured]

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20% they charge you an interest to punish you for not paying off your

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credit card their cost is more like 2% I either making like an 18% spread or

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profit margin on that money. the 600 bucks you paid for renting the grand for

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3 years from the kindly loving people at visa

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Oh made visa over 500 bucks on that money nice. work if you can get it and [equation]

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you know a really nice jet.

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