Sunrise Industry
Categories: Marketing
Ah, morning. Nothing more invigorating than getting up to watch a gorgeous sunrise. The time of day most filled with hope and optimism. Or...most filled with bleary-eyed drowsiness, depending on what you did last night. But we're going to focus on the hope and optimism.
And that's the point of the sunrise industry. It represents a new and growing industry...something just starting out. The possibilities are still all in the future. Think: telegraphs in the 1840s. Railroads in the 1860s. Personal computers in the 1980s. Smartphones in the 2000s.
Everything is hope and optimism. For these sectors, the bleary-eyed drowsiness didn't come until much later.
