Stage 3: The Sale. Wait, first it was anger, then denial…this is…what again? Oh. The Sale. Or Underwriting Process. What would "over-writing" be anyway?
Whiteshoe gets animated here because it is during this process where he shows his stuff (banking skills, not junk). His job is to market and then distribute the shares and hopefully create a liquid market that is relatively stable.
Since an IPO is the first time that most of the general public is able to buy shares in a company, there is n...
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