Pricing BUBB for the Public
The stock has to get priced. This is tricky because there is a meaningful conflict of interest between The Sauce Company and the syndicate. Think about your parents selling their house and the dynamics with the realtor. Add a dash or three of emotions on all sides.
The realtor wants to get her commission; say, it's 5%. The realtor knows that the house could sell for $1.5 million, but your parents are asking $1.7 million, which the realtor thinks is possible, but it...
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