Das Kapital Society and Class Quotes

How we cite our quotes: (Chapter.Section.Paragraph) or (Chapter.Paragraph)

Quote #10

The same bourgeois consciousness which celebrates the division of labour in the workshop, the lifelong annexation of the worker to a partial operation, and his complete subjection to capital, as an organization of labour that increases its productive power, denounces with equal vigour every conscious attempt to control and regulate the process of production socially, as an inroad upon such sacred things as the rights of property, freedom and the self-determining 'genius' of the individual capitalist. It is very characteristic that the enthusiastic apologists of the factory system have nothing more damning to urge against a general organization of labour in society than that it would turn the whole of society into a factory. (14.4.7)

Marx depicts the capitalist class as hypocritical, for on the one hand it advocates planning for production inside workshops, but on the other hand it opposes society at large planning all production. Is this truly hypocritical? Is there a fundamental difference between a business planning its own operations and society (say, through a government) planning all its production?