As far as merchandising goes, Harry Potter might be second only to Star Wars. Today we have a Harry Potter theme park, Harry Potter LEGOs and LEGO video games, and enough Harry Potter-themed clothing to fill your entire wardrobe…once you get that pesky boggart out of there, of course. (We delve into all this in great detail over at our Harry Potter and the Sorcerer's Stone movie page, so fly your broomstick over thataway if you want more.)

In 2004, though, the Wizarding World of Harry Potter still existed only in fans' wildest dreams. Potterphiles instead turned to fan sites like The Leaky Cauldron or Mugglenet for the latest Harry news and gossip.

But there were plenty of action figures to collect in 2004 to re-enact major scenes in your own home, without the risk of putting someone's eye out with a wand. Mattel released figures of Harry, Ron, Hermione, Buckbeak, and included playsets of Potions class and the Knight Bus.

There is even the "Expecto Patronum" Harry action figure which shoots spells from his wand. Okay, somebody might lose an eye after all, but there's gotta be a spell to put it back, right? Can you use oculo repairo on an actual eyeball?