ShmoopTube

Where Monty Python meets your 10th grade teacher.

Search Thousands of Shmoop Videos


AP Psychology Videos 162 videos

AP Psychology 1.1 Social Psychology
271 Views

AP Psychology 1.1 Social Psychology. Which of the following best describes social psychology?

AP Psychology 1.1 States of Consciousness
86 Views

AP Psychology 1.1 States of Consciousness. Who conducted research on REM sleep deprivations?

AP Psychology 1.2 Cognition
38 Views

AP Psychology 1.2 Cognition. Which of the following strategies would work best for generating new ideas?

See All

AP Psychology 1.2 Cognition 38 Views


Share It!


Description:

AP Psychology 1.2 Cognition. Which of the following strategies would work best for generating new ideas?

Language:
English Language

Transcript

00:00

Thank you We sneak in and here's your shmoop du

00:04

jour brought to you by bright ideas like nicolas tessler

00:08

inventing the light bulb and thomas edison taking credit for

00:11

it Thank you thomas Amy has given the job of

00:14

developing a new advertising campaign for shoes Her employer wants

00:19

the ads to be completely different from those that are

00:21

currently designed which of the following strategies would work best

00:24

for generating new ideas and hear the essential answer functional

00:28

fixing this night will amy's boss wants her in the

00:34

words of apple computers tio think different except apples already

00:38

done that so he's got to think even different er

00:42

which cognitive strategy works Best functional Fix it This is

00:46

a cognitive bias to use an object in on ly

00:48

the traditional way we use a plunger to plunge not

00:52

as a doorstop or a ceremonial headpiece fix it This

00:55

wouldn't help amy think outside the box and mental sets

00:58

are the tendency to only see solutions that have worked

01:00

before phone want charge while you blow in the charge

01:04

report that doesn't work Do it again that doesn't work

01:07

give up and buy a new phone getting stuck in

01:09

a rock won't help either and heuristics our mental shortcuts

01:12

to draw quick but sometimes false conclusions like mentally classifying

01:16

all old women as warm and grandmother early even when

01:19

summer cold and you know margaret factory Finally fixation in

01:24

the psychological sense is getting stuck usually in a stage

01:27

of development by count Adult man stuck in adolescents responds

01:31

by buying sports cars but divergent thinking Well that's basically

01:35

brainstorming coming up with a whole new set of ideas

01:38

and letting the creative juices flow which is what amy

01:41

needs So c is correct Next up we'll discuss the

01:44

bright idea of amazon prime and the not so bright 00:01:47.793 --> [endTime] idea of amazon prime day

Related Videos

AP Psychology 1.1 Social Psychology
271 Views

AP Psychology 1.1 Social Psychology. Which of the following best describes social psychology?

AP Psychology 1.1 States of Consciousness
86 Views

AP Psychology 1.1 States of Consciousness. Who conducted research on REM sleep deprivations?

AP Psychology 1.2 Sensation and Perception
29 Views

AP Psychology 1.2 Sensation and Perception. The cells in the back of the eye that only see in black and white are called what?

AP Psychology 1.2 Social Psychology
31 Views

AP Psychology 1.2 Social Psychology. What is the best choice for producing better productivity?

AP Psychology 1.3 Sensation and Perception
13 Views

AP Psychology 1.3 Sensation and Perception. What best describes Lola's ability to hear her name?