Logos

This little Act packs a huge logos punch.

Even though logos is usually employed when you're trying to persuade someone of something—"Don't eat too much Halloween candy or you'll feel sick" or "Don't watch Psycho before staying in a motel, or you'll be too scared to take a shower"—sometimes it pops up in a legal document.

After all, the rules and regulations laid out in the Voting Rights Act are grounded in logic. Although the Act doesn't shy away from the nitty-gritty details of who-what-where-when-how, the main idea is "Hey, you know how we said all men we created equal? Um, so far we haven't exactly been doing that. Here's a way to get back on that equality track."

In other words: we promised something to all American citizens and here's how we keep that promise. Boom: logos in action.