Fame
The honest-to-goodness truth is there isn't a lot of demand out there for NCAA bowling. In fact, bowling as a professional sport doesn't get a lot of love either. When your tournaments run alongside poker games and ping-pong matches on ESPN, you know you're not going to rake in millions of dollars in endorsement deals.
Still, some of the top competitors in the field have long, happy careers in which they make respectable money. And that's nothing to scuff at. (Get it? Scuff? Because the floors are shiny? And you have to wear special shoes so you won't scuff it…? Okay, you get it.)