ShmoopTube

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Northern factory owners made Bank selling to the Union Army [Man with lots of cash beside cannons]

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during the Civil War so after that big bloody windfall was over the factory

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guys were looking for new markets they needed a group bigger than the

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government a group that wasn't used to buying lots of new items for cheap and

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would go gaga for the latest thing but who who could that group be who us so we [Lady Gaga appears]

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put the mass in mass production mass consumption and mass marketing but not

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the Mastiff that's just a dog the business got big by shelling to the [A mastiff dog appears]

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public there wasn't any more making our own shoes and candles on the weekend

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instead everybody went to a factory to make money to buy shoes and candles made [Men approach shoe factory]

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in a factory and this was called the Second Industrial Revolution selling to

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the masses meant production had to be super-sized it was like the factories

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all ate one of those Super Mario mushroom more and more railway lines [Mario mushroom eaten by factory]

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were built to haul raw goods to factories and finished goods to stores

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the raw materials never ran out we had a whole giant West to exploit for oil coal [Oil machine working]

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wood minerals you know all that stuff source got bigger more and more food was

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grown and processed and sold in more and more different kinds of products like [Combine harvester in a field]

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cornflakes yeah cornflakes as factories grew they needed more workers in so

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cities grew too it was the funny thing about those new workers they were men [Man flying in the sky]

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back during the first Industrial Revolution only women and young girls

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were thought to be weak and powerless enough to get bossed around by a machine [Girl working in factory]

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but once men saw the money they could make well they started taking over the

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factory job while women still worked in the textile mills because they won't

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making cloth was considered wussy work meanwhile the men were busy in Manly

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factories like steel mills it was fine for women to die when their skirts got [Man working in steel mill]

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pulled into a weaving machine but not fine for women to die falling into the [Woman appears from steel furnace]

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furnace of a steel mill nice to see that everybody had their priorities right

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there yeah well soon factories were gender segregated men worked in certain

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industries like steel and in industries where both men and women worked they

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were kept separate as manufacturing came to symbolize big business and big strong

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America women were mostly supposed to a work in traditionally female [Woman working on clothing]

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industries like textiles or B work in the new department stores selling soft

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to other women like extremely painful looking undergarment [Women browsing for clothing]

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