Fight Club Identity Quotes

People in the corporate world define their identity by their clothes. Our narrator's boss, who is the antithesis of who our narrator wants to be, marks every day with a different tie.

Our narrator may have just disparaged his boss in that last quote, but he is very similar: he defines himself though material objects, not through actual accomplishments.

Marla is onto our narrator early, calling him out on the fact that he wears a different name tag to each support group. We later learn that none of these is his real name.