How It All Goes Down
- When Daniel's parents, Dae Hyun and Min Soo, came to America, the entire South Korean community was ready to help them start their business.
- In the 1960s, wigs made of South Korean hair became popular in the African American community, and the South Koreans basically cornered the market.
- Today, South Korean retailers control 60-80% of the African American hair care market.
- Dae Hyun doesn't know about this history; he just wants to give his kids a better life.